What is Rich Results Optimisation?
Rich Results Optimisation is a technical SEO service that diagnoses and repairs schema markup issues preventing your website from appearing with enhanced listings in Google Search. These listings include stars, prices, and FAQs. We fix the specific technical and quality-related problems that stop Google from granting your pages rich results, converting your standard blue links into more visible search snippets.
What Does Our Rich Results Optimisation Service Include?
Our Rich Results Optimisation is a technical service focused entirely on fixing schema implementation errors to achieve enhanced search listings. We execute the following tasks.
Audit and Debugging
- We audit your existing JSON-LD or microdata schema against Google's 2026 rich result guidelines.
- We identify and document all missing required properties, incorrect data types, and policy violations.
- We debug every error and warning found in your Google Search Console Rich Results report.
Correction and Deployment
- We rewrite and deploy the corrected schema markup directly into your website's theme or via Google Tag Manager.
- We ensure schema values match the visible content on the page to meet Google's content parity requirements.
Our Four-Step Rich Results Rectification Process
We follow a structured, four-step process to secure your rich results eligibility.
- Diagnostic and Access (1-2 Business Days): You provide access to your Google Search Console and website CMS (e.g., WordPress, Shopify). We perform a full technical audit of your structured data and Search Console reports to pinpoint every issue.
- Rectification Plan (Day 3): We deliver a concise report that outlines the specific errors found (e.g., missing 'offers' property, invalid 'aggregateRating' value) and the exact plan for rectification.
- Implementation and Deployment (3-5 Business Days): Our team deploys the corrected schema code. We handle all technical work, which requires no development time from your side. This is a core part of our technical SEO services.
- Validation and Monitoring (1-4 Weeks): We use Search Console's "Validate Fix" tool to notify Google of the changes. We then monitor reports to confirm the errors are cleared and that your pages become eligible for rich results.
What are the Business Outcomes of Rich Results Optimisation?
By fixing your schema errors, we enable measurable improvements to your search performance. Our work delivers:
- Increased Click-Through Rate (CTR): Rich results stand out with visual elements like review stars and pricing, which attracts more clicks from your existing search engine rankings.
- Greater Search Visibility: Enhanced listings occupy more physical space on the search results page, increasing your brand's prominence and displacing competitor results.
- Improved User Trust: Displaying key information like ratings and availability directly in the SERP builds credibility with potential customers in Kenya.
- Competitive Advantage: The service provides a clear advantage for e-commerce and local services, where rich results directly influence user choice. See our case studies for results.
How Rich Results Optimisation Provides a Return on Investment
Rich results optimisation is a direct investment in converting your existing search rankings into more traffic and leads. An increase in CTR from 3% to 4.5% on a high-traffic page delivers 50% more visitors without any change in rankings. This service pays for itself by maximising the value of your current SEO efforts, delivering a clear return through increased, qualified website traffic.
Rich Results Optimisation Pricing (KES)
Our pricing is a one-time project fee based on the complexity and scale of the required fixes.
| Plan | What's Included | Price (KES) |
|---|---|---|
| Starter Fix | Audit and repair for one schema type (e.g., Product OR FAQ) on up to 25 pages. | 30,000 (One-time) |
| Growth Fix | Audit and repair for up to three schema types (e.g., Product, FAQ & LocalBusiness) on up to 100 pages. Includes 30 days of post-fix monitoring. | 75,000 (One-time) |
Our Project Review Discount Programme
We offer a 10% discount on our Rich Results Optimisation service in exchange for an honest Google review or a written testimonial after the project is completed and the fixes are validated. Our goal is to earn your endorsement through our results.
What We Need From You to Start
To begin the project, we require the following:
- Google Search Console access (Full or Restricted permission).
- Website Content Management System (CMS) admin access (e.g., WordPress, Shopify) OR Google Tag Manager access with publish permissions.
- A list of the primary page templates where rich results are failing to appear.
How to Get Started with Rich Results Optimisation
The first step is a brief call to confirm this service is right for you. Schedule a time on our consultation page or send a direct message to our lead strategist on WhatsApp. We respond to all enquiries within two business hours.
[Book a rich results consultation]