Most Kenyan businesses running SEO cannot tell you how many leads came from organic search last month. Without that number, you cannot justify the investment or improve what is not working. We configure Google Analytics 4, Search Console, and conversion tracking to capture every SEO-driven enquiry, including WhatsApp taps and M-Pesa checkouts.
We discovered a Nairobi clinic's SEO was driving 3× more bookings than their GA4 showed, because form submissions were not tracked. One setup session doubled their reported organic conversion count.
What you get from proper SEO analytics
Most Kenyan service businesses convert via WhatsApp, not contact forms. A tap on your WhatsApp link registers as an outbound click, not a conversion, unless you configure a custom event. Without it, you cannot see how many leads SEO generated.
WooCommerce installations with M-Pesa STK push or Pesapal payment gates often do not fire the standard e-commerce purchase event. We configure the correct custom events so every completed order is attributed to the channel that brought the buyer.
A traffic dashboard showing "1,247 organic sessions" means nothing unless you know how many became leads, which pages they visited, and what they were searching for. Our reports connect every number to a business action.
A default GA4 installation barely scratches organic traffic data. We configure event tracking, conversion goals, channel groupings, and Search Console integration so your GA4 account tells you exactly how organic search is contributing to leads and sales — including M-Pesa checkouts and WhatsApp enquiries.
Google Search Console is your direct window into how Google sees your site. Without it correctly set up and monitored, crawl errors, manual actions, and ranking drops can go unnoticed for weeks. We verify, configure, and connect GSC to your full analytics stack.
Ranking and traffic are vanity metrics if you cannot trace them to revenue. We configure end-to-end organic conversion tracking so every WhatsApp enquiry, contact form submission, phone call, and M-Pesa checkout is attributed to the organic search session that produced it.
A well-designed SEO dashboard tells you at a glance whether your investment is working. We build Looker Studio dashboards connected to GA4 and Search Console, and deliver a monthly written brief that a business owner can read in 5 minutes.
Measure what actually drives revenue
We set up your analytics stack, configure every relevant conversion event, and deliver a monthly report that shows your organic search ROI in plain language.
No obligation. We respond within 2 business hours.