What is a Keyword Gap Analysis?
A Keyword Gap Analysis identifies commercial keywords your competitors rank for that your website does not target. The analysis shows search terms customers in Kenya use to find competitors, providing a data-driven basis for a content strategy.
What a Keyword Gap Analysis Identifies
We conduct a detailed keyword gap analysis and deliver an actionable content plan. Our process uses current data from Ahrefs and SEMrush to build a strategy based on competitor performance.
Keyword Gaps
We identify valuable commercial keywords your competitors rank for that your site does not target. These represent direct opportunities to capture new traffic.
Weak Keywords
We isolate search terms where you rank, but competitors rank significantly higher. This signals existing pages that require immediate improvement to gain market share.
Unique Strengths
We compile keywords you rank for that competitors have missed. These represent areas of market strength to fortify and defend.
Action Plan Deliverable
We deliver a prioritised action plan in a Google Sheet. The plan maps new content topics and existing pages to specific keyword opportunities.
How We Conduct the Keyword Gap Analysis
Our method moves from analysis to action within five business days. The process is managed by our in-house SEO team with results detailed in our case studies.
- Competitor Nomination (Day 1): You provide your primary domain and a list of two to five direct competitors.
- Data Extraction & Analysis (Days 2-3): We run the competitive analysis using Ahrefs and SEMrush. We extract keyword data, search volumes, and ranking positions.
- Opportunity Segmentation (Day 4): Our team segments the data into gaps, weaknesses, and strengths. We prioritise the list based on commercial intent and ranking difficulty.
- Deliverable Handover (Day 5): We deliver the final report, which includes the master Google Sheet with strategic recommendations. We then schedule a call to present the findings.
What are the Business Outcomes of a Keyword Gap Analysis?
A keyword gap analysis provides a content roadmap based on proven market demand. This gives your business a clear advantage over competitors who do not use a data-led approach.
- Gain a data-driven content strategy for the next 6-12 months.
- Capture high-intent traffic by targeting keywords that already work for your competition.
- Improve rankings for existing content by strengthening pages we identify as weak.
- Allocate marketing budget effectively to content that aligns with customer search behaviour.
- Make informed decisions on where to focus your on-page SEO and content resources.
How a Keyword Gap Analysis Provides Return on Investment
A keyword gap analysis provides a return on investment by preventing expenditure on ineffective content. The report is a strategic asset that informs marketing activities for the long term. This process ensures budget is spent on content targeting high-value search traffic and forms the foundation of a successful keyword research strategy.
Keyword Gap Analysis Service Summary
| Attribute | Details |
|---|---|
| Service | Keyword Gap Analysis |
| Deliverable | Google Sheet Action Plan |
| Turnaround Time | 5 Business Days |
| Tools Used | Ahrefs, SEMrush |
Keyword Gap Analysis Pricing for 2026
| Plan | What's Included | Price (KES) |
|---|---|---|
| Starter Analysis | Analysis against 2 competitors, for small businesses and startups. | 25,000 |
| Growth Analysis | Analysis against 5 competitors, with deeper segmentation for established businesses and e-commerce sites. | 45,000 |
Discount Offer for Client Feedback
We offer a 10% discount in exchange for client feedback on our service. The discount applies after you provide a written testimonial or Google review upon delivery of the final report. This feedback helps other Kenyan business owners make informed decisions.
What Information is Required for the Analysis?
We require the following information to begin the analysis:
- Your primary website URL.
- A list of 2 to 5 direct competitor URLs.
- Optional: Temporary, read-only access to your Google Search Console to enrich the data.
How to Book a Keyword Gap Analysis Service
To book an analysis, fill out the form on our booking page. You can also send a message to our team on WhatsApp at wa.me/254704043466. Our team responds to all enquiries within two business hours.
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