Most Kenyan business websites target keywords based on guesswork or what the web designer thought sounded right. We find the exact phrases your buyers type into Google, classify their intent, and build your entire SEO strategy around terms that convert, not just terms that generate impressions.
One keyword research engagement helped a Nairobi school supplies company rank #1 for 14 buyer-intent terms in 4 months.
Why keyword research drives everything else
A keyword with 10,000 searches per month sounds attractive. But if those searchers want a Wikipedia-style definition and you are selling a service, no amount of content quality will rank you, or convert anyone who does land on your page.
"Accounting software Kenya" has less search volume than "accounting" but the buyer is much further along. Long-tail terms convert at 5× the rate of broad terms. Most sites ignore them entirely and compete in the wrong league.
When multiple pages on your site target the same keyword, Google cannot decide which one to rank. They compete with each other and both perform worse. A keyword map prevents this before content is ever written.
Each of the services below addresses a specific dimension of keyword intelligence. They can be delivered as a standalone project or as part of a monthly SEO retainer.
Whether as a standalone project or ongoing retainer module, our keyword research deliverables are structured to feed directly into content production and on-page optimisation.
All target keywords with monthly volume (Kenya locale), keyword difficulty, intent classification, target page assignment, and current ranking position.
Topics your competitors cover that you do not, ranked by traffic opportunity and conversion intent. Your next 6 months of content production in priority order.
Identify pages that are competing with each other for the same keyword. Recommendations to consolidate, redirect, or differentiate intent.
Every existing page assigned a primary keyword target plus 3-8 supporting keywords. Every planned new page briefed before content is written.
Keywords where you rank on page two or in positions 8-15 with existing content. Targeted on-page tweaks can move these to page one with two to four weeks of work.
For businesses with seasonal demand patterns, school terms, Kenyan public holidays, harvest seasons, Ramadan, a content calendar timed to peak search periods.
Stop guessing what to rank for
We will audit your current keyword targets, find what your competitors rank for that you do not, and deliver a prioritised keyword roadmap tied to your revenue goals.
No obligation. We respond within 2 business hours.