What is Core Web Vitals Optimisation?
Core Web Vitals optimisation is a technical SEO service that improves a website's front-end performance to pass Google's user experience tests. This process directly addresses poor scores for Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP). Passing these tests is a direct ranking factor that affects search visibility and revenue for Kenyan businesses.
How We Execute Core Web Vitals Optimisation
We perform a complete technical audit and front-end overhaul to improve your website's performance. The objective is to achieve a "Good" score for LCP, CLS, and INP metrics within Google's 28-day reporting window. This work is a specific component of our technical SEO services.
- Analysis: We analyse your site's performance with Google PageSpeed Insights, Lighthouse, and real-user data from the Chrome User Experience Report (CrUX).
- Image Optimisation: We implement next-generation image formatting (WebP), lazy loading, and correct image dimension attributes to fix poor LCP scores.
- Caching Configuration: We configure server and browser caching to provide near-instant load times for repeat visitors.
- Code Minification: We minify CSS, JavaScript, and HTML files, removing unnecessary code to reduce file sizes and speed up parsing.
- Script Deferral: We defer the loading of non-critical JavaScript and CSS to prioritise the rendering of above-the-fold content.
- Layout Shift (CLS) Fixes: We fix Cumulative Layout Shift issues by reserving space for dynamic content like ads, embeds, and images.
- Interaction (INP) Fixes: We improve Interaction to Next Paint by optimising JavaScript execution and reducing long tasks on the main thread.
- Reporting: We provide a final report with before-and-after performance scores, confirming the successful resolution of Core Web Vitals issues.
What is Our Core Web Vitals Optimisation Process?
Our structured, four-step process achieves maximum performance gains with minimal business disruption. A standard Core Web Vitals optimisation project takes 3-4 weeks to complete.
- Audit and Access (Day 1-2): You provide website admin, hosting, and Google Search Console access. We conduct an audit to identify the specific code, assets, and server configurations causing performance issues.
- Staging Implementation (Week 1-2): The technical SEO team creates a staging copy of your website. We execute all optimisations in this safe environment, leaving your live site unaffected.
- Testing and Deployment (Week 3): We test the staging site for speed improvements and cross-browser compatibility. We deploy the optimised code to your live website after your final approval.
- Monitoring and Handover (Week 4): We monitor your live site's performance and Google Search Console data to confirm Google registers the fixes. We then deliver your final report.
What are the Business Outcomes of Core Web Vitals Optimisation?
Core Web Vitals optimisation delivers measurable business results that support your on-page SEO efforts and user experience.
- Achieve "Good" CWV Scores: Pass Google's Page Experience assessment, a direct ranking factor.
- Reduce Bounce Rate: Keep more users on your site, especially mobile visitors on variable data connections across Kenya.
- Increase Conversion Rates: A faster, more stable site removes friction from the buying journey, which can lead to more leads and sales.
- Improve Search Rankings: Gain a technical advantage over competitors with poor Page Experience signals.
- Improve User Experience: A fast, stable website provides a professional experience for every visitor. See our case studies for examples.
Core Web Vitals Optimisation Service Summary
| Service Component | Target Metric | Typical Timescale |
|---|---|---|
| Technical SEO Audit | LCP, CLS, INP | 3-4 Weeks |
| On-site Implementation | "Good" CWV Status | Included |
| Final Reporting | Before & After Scores | Included |
How Core Web Vitals Optimisation Provides ROI
This service is a one-off investment to fix a technical issue that causes revenue loss. Resolving slow load times and poor user experience increases the conversion rate of your existing traffic. The service provides a return by capturing sales and leads that are currently lost to poor website performance.
Core Web Vitals Optimisation Pricing
| Plan | Includes | Price (KES) |
|---|---|---|
| Starter CWV Fix | Full audit and optimisation for standard WordPress or Shopify websites. Focus on caching, image optimisation, and critical script deferral. | 75,000 (one-off) |
| Growth CWV Overhaul | Advanced audit for custom-built sites or complex e-commerce platforms. Includes all Starter features plus deep code refactoring and database query optimisation. | 150,000 (one-off) |
Project Discount and Testimonial Offer
We discount our one-off services by 10% in exchange for a Google review or written testimonial after project completion. Your feedback helps other Kenyan business owners make an informed decision.
[Book a consultation for Core Web Vitals]
What Access is Required to Start Optimisation?
We require the following access credentials to begin the project. All information is handled with strict confidentiality.
- Full administrator access to your website CMS (e.g., WordPress, Shopify).
- Access to your web hosting control panel (e.g., cPanel) and SSH credentials.
- "User" level access to your Google Search Console and Google Analytics data.
How to Start Your Core Web Vitals Project
Schedule a call with our technical lead to begin your Core Web Vitals optimisation project. You can book a time using the link below or send a message to our business WhatsApp. We respond to all enquiries within two business hours.
Book a consultation: /book-consultation
Message on WhatsApp: https://wa.me/254704043466