A default GA4 installation barely scratches organic traffic data. We configure event tracking, conversion goals, channel groupings, and Search Console integration so your GA4 account tells you exactly how organic search is contributing to leads and sales, including M-Pesa checkouts and WhatsApp enquiries.
Google Search Console is your direct window into how Google sees your site. Without it correctly set up and monitored, crawl errors, manual actions, and ranking drops can go unnoticed for weeks. We verify, configure, and connect GSC to your full analytics stack.
Ranking and traffic are vanity metrics if you cannot trace them to revenue. We configure end-to-end organic conversion tracking so every WhatsApp enquiry, contact form submission, phone call, and M-Pesa checkout is attributed to the organic search session that produced it.
A well-designed SEO dashboard tells you at a glance whether your investment is working. We build Looker Studio dashboards connected to GA4 and Search Console, and deliver a monthly written brief that a business owner can read in 5 minutes.