What Are Local Citations & NAP Consistency?
Inconsistent Name, Address, and Phone number (NAP) data across online directories confuses both customers and Google. These discrepancies directly harm visibility in local map searches, which costs businesses foot traffic and new customer phone calls.
Our Local Citation & NAP Correction Services
We systematically find, correct, and standardise your business information across important online directories and data aggregators for Kenyan businesses. This service ensures your digital footprint is accurate and authoritative, a core component of effective local SEO.
Citation Audit and Inconsistency Report
Our team locates all existing online mentions of your business NAP. We identify all inconsistencies, errors, and duplicate listings to create a baseline report.
NAP Correction and Cleanup
We manually contact directory owners and use platform tools to correct incorrect listings. The process includes requesting the removal of harmful duplicate profiles.
Google Business Profile Synchronisation
We ensure your Google Business Profile is 100% accurate. This profile then serves as the primary source of truth for all other online directories.
New Kenyan Directory Submissions
We build new, consistent citations on high-authority Kenyan and international directories relevant to your industry, such as Yellow Pages Kenya and BusinessList.co.ke.
Data Aggregator Submissions
We submit your correct NAP data to core data aggregators. These platforms feed business information to hundreds of other smaller applications and directories.
How We Manage Your NAP Consistency Project
The project is structured for accuracy and is typically completed within four weeks.
- Information Intake: You provide your official NAP (Name, Address, Phone number) and grant manager access to your Google Business Profile.
- Audit and Strategy (Week 1): We complete the full citation audit. We deliver a report detailing all correct, incorrect, and duplicate listings alongside a prioritised cleanup plan.
- Execution (Weeks 2-3): Our team performs the cleanup and new citation building. We manage all communication with directory administrators.
- Final Delivery Report (Week 4): We deliver a final report containing links to all corrected and newly created listings. This report documents the consistent NAP footprint established for your business.
How Consistent Local Citations Affect Search Rankings
Consistent NAP data is a direct signal to Google that a business is legitimate and operates at its listed location. This accuracy produces measurable local search rankings outcomes.
An accurate NAP improves the probability of appearing in the Google "map pack" for "near me" searches in Nairobi, Mombasa, or your local area. Correct information across all platforms also builds customer trust, reducing the risk of potential clients contacting a competitor. A consistent online presence drives more phone calls, direction requests, and website visits from local search. Finally, high-quality citations from authoritative directories provide backlinks that support wider off-page SEO objectives.
Calculating the Return on Investment for NAP Cleanup
This service builds the correct local search infrastructure for your business. The cost of the manual cleanup and building work is recovered by preventing lost leads. Revenue from one or two new customers who find your business correctly on Google Maps can exceed the project's one-time cost.
Local Citation Service Pricing for 2026
We offer clear, fixed-price packages for our citation and NAP consistency services. All prices are one-time fees unless otherwise specified.
| Plan | What's Included | Price (KES) |
|---|---|---|
| Starter Cleanup | Full Audit, Correction of up to 30 inconsistent listings, 20 new Kenyan directory submissions, Final Report. | 25,000 (one-off) |
| Growth & Management | Everything in Starter, plus 40 new directory submissions, Data Aggregator submission, and quarterly monitoring. | 45,000 (one-off) |
[Book your NAP consistency audit]
Our Discount and Review Offer
Our team at SEO Kenya Limited offers a 10% discount on one-time citation services. This discount is provided in exchange for an honest Google review or written testimonial after project completion. You can see examples of our work in our case studies.
What Information Do We Require to Start?
To begin, we require the following information to ensure 100% accuracy:
- Your official, registered business name.
- Your correct, complete physical address, including a postal code.
- The primary phone number you want customers to use.
- Your primary website URL.
- Manager-level access to your Google Business Profile.
How to Book Your NAP Consistency Audit
Securing your local search presence begins with a clean, consistent NAP foundation. To start the process, schedule a no-obligation call on our booking page or send a message directly to our team on WhatsApp. We respond to all enquiries within two business hours.