SEO Kenya Limited is looking for a dedicated and innovative Online Digital Marketing Specialist with a strong focus on SEO to elevate our clients' online visibility and drive measurable results.

This role is pivotal in designing and implementing comprehensive digital marketing strategies that blend the best of organic SEO and paid media efforts. The ideal candidate will bring expertise in campaign creation, optimization, and performance analysis, ensuring our clients achieve their digital goals in a competitive marketplace.

This position has been created to meet the growing demand for impactful digital marketing strategies tailored to our clients' unique needs.

As businesses increasingly prioritize their online presence, we need a specialist who can stay ahead of evolving industry trends, use data to inform decisions, and deliver campaigns that balance creativity with technical precision.

The successful candidate will be instrumental in shaping high-performing digital strategies that enhance brand visibility and improve ROI across diverse industries.

Below are the key responsibilities:

• Develop and execute comprehensive digital marketing campaigns that integrate SEO best practices.
• Conduct market research to identify trends, opportunities, and customer preferences.
• Optimize digital campaigns for search engines, including on-page, off-page, and technical SEO strategies.
• Manage and grow paid media campaigns (Google Ads, social media ads) to complement organic SEO efforts.
• Monitor and analyze the performance of digital campaigns using tools like Google Analytics, SEMrush, and Facebook Insights.
• Collaborate with content creators and graphic designers to ensure cohesive branding and message alignment.
• Stay updated on the latest digital marketing trends and algorithm changes to keep strategies cutting-edge.
• Generate regular reports showcasing campaign performance and ROI for clients.

• Proven experience in digital marketing, with a strong focus on SEO.
• Hands-on experience with tools like Google Analytics, Google Ads, SEMrush, Ahrefs, and social media platforms.
• Knowledge of both organic and paid digital marketing strategies.
• Excellent analytical skills to interpret data and make actionable recommendations.
• Strong project management and multitasking abilities.
• Familiarity with CMS platforms like WordPress is an advantage.
• Creative problem-solver with a passion for innovation and results-driven strategies.